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Automechanika Jeddah: The Perfect Inroad to The Saudi Automotive Market

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Saudi Arabia’s leading regional trade fair for the automotive industry targeting trade visitors from Saudi Arabia


As the newest edition of the 15 global fairs, Automechanika is set to enter the ever growing Saudi Arabian automotive aftermarket industry by launching Automechanika Jeddah from 26 – 28 January, 2016. The trade exhibiton is set to create the ideal platform for local trade visitors and exhibitors with direct access to the new frontier of the Middle East’s automotive aftermarket, where thousands of key decision makers will network, discover and source the latest products and innovations.

Automechanika JeddahWith the steady growth of the automotive manufacturing and aftermarket industry in the region, Automechanika Jeddah will present 150+ exhibitors from over 25 countries at the Jeddah Center for Forums & Events

The automotive aftermarket in Saudi Arabia is the largest and fastest growing industry in the wider Middle East. This is primarily thanks to the full-fledged vehicle assembly and manufacturing plants scheduled to commence production in 2017. With an overall of 7.7 million passenger vehicles sold in 2013 alone, Saudi Arabia is the largest importer of auto parts valued at approximately USD 1.9 billion (2013).

automechnika-jeddah“With 7.1 million passenger vehicles on its roads, Saudi is poised to become the manufacturing hub of the Middle East’s automotive industry,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East. “Demand for spare parts is also on the rise, valued at $3.8 billion in 2013 and growing at 7.7 per cent annually over the next five years to reach $5.5 billion by 2020. Automechanika Jeddah presents an important new platform for the automotive aftermarket industry to tap into this exciting growth market.

“It also represents a major milestone for Messe Frankfurt Middle East, marking our first foray into another Middle East country outside of the UAE, adding to our portfolio of what is now nine trade exhibitions serving the Middle East and Africa region.”

Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH, said: “From a geostrategic perspective, the Gulf states are one of the Messe Frankfurt Group’s key markets. “Saudi Arabia’s high purchasing power and the projected growth in the automotive and supplier sectors offer substantial potential for an international trade fair like Automechanika.We are delighted to have the opportunity to join forces with ACE Exhibitions, which is the leading organiser in Saudi Arabia with over 500 successful events in the kingdom to its credit.”

Essam Mojalid, Deputy Chairman of ACE Group, added: “ACE Exhibitions’ extensive industry experience and knowledge of the Saudi Arabian market combined with the global recognition of the Automechanika brand means we can build a powerful synergy that will take the Kingdom’s booming automotive industry to a whole new level.
“Automechanika Jeddah will provide exhibitors with direct access to the new frontier of the Middle East’s automotive aftermarket, where thousands of key decision makers will source the latest products and innovations.

“By building valuable contacts and networking opportunities, exhibitors can also learn of the latest trends impacting the growth of Saudi’s auto aftermarket trade, which is unlike any other market in the world.”

Automechanika Jeddah will focus on the five core product sections of Parts and Systems; Accessories and Tuning; Repair and Maintenance; Tyres and Batteries; and Service Station and Car Wash.

The dedicated event has received wide support from the regional and international automotive aftermarket, with 16 companies already on-board as launch partners, including Aqaseem Lubricant Factory, Lorry Geniune Parts, Luthra Industrial Corporation, PAL Radiators & Oil Coolers, Steel Impex & Industries, Supra Rubber Industries, Universal Energy Storage, 3M Saudi Arabia, Abdul Zahir Basheer Automotive Trading, Al Muteena Group of Companies, Ample Auto Tech, Hardex Brakes, Mineral Circles Bearings, Martins Industries, Saudi German brake manufacturing and Kayan Businesses Trading.

Nicholas Brunet, Country Business Leader at 3M Industrial Business Group, Saudi Arabia, said: “3M is continuously building on our brand and partnering with Automechanika Jeddah 2016 will help us drive our message: ‘3M Science. Applied to life’.

[tab]tomechanika Dubai, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Leatherworld Middle East, Light Middle East, Materials[/tab]“We are using our Laboratories across the world to create cutting edge products that will make our roads safer, our cars operating in prime condition, and our families and friends safe on our roads. Automechanika Jeddah is a great platform to continue to drive home our message.”

Automechanika Jeddah is set to represent this emerging market and will highlight the opportunities available to serve the needs of the industry. The show aims to raise the bar by creating the ideal platform for manufacturers, distributors, importers / exporters and buyers to connect, view product innovations and discover product alternatives.

The show will represent exhibitors and products for the following sectors Parts and Components, Electronics and Systems, Tyres and Batteries, Accessories and Tuning, Repair and Maintenance, Service Station and Car Wash.

About Messe Frankfurt Middle East:
The portfolio of events for Messe Frankfurt Middle East includes Automechanika Dubai, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, and Paperworld Middle East. The subsidiary also organises a series of conferences and seminars including the Global Network of Emergency Medicine and the Pediatric Orthopaedic Surgery Conference, the Worker Health Protection Conference, and the GCC Car Modifications Conference.

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